![]() ![]() ![]() Well, by using unique links, landing pages, phone numbers, scannable codes, Twitter hashtags, you can track from which direct mail campaign do your leads come from. Remember, we mentioned that direct mail goes with digital. Yes, you can know if a lead or customer came from a specific direct mail campaign. You can track the results from your campaigns You’ll also get a new way to communicate with customers that prefer tangible mail.Īdding a scannable code, short link to an exclusive promo offer, contact email, or a hashtag for a Twitter discussion, makes it easier for people to continue engaging with your brand and participate in the conversation.Ĭombining direct mail with digital channels resulted in 68% increased website visits, 63% increased response rate, 60% increased ROI, 53% increased leads, 39% increased traffic to a physical location or a store, and 11% increased downloads. Mixing both online and offline channels is a great way to engage customers outside the digital world. Direct mail pairs well with the digital world Use automation software and its tools, like Loopify, to work on one document and create hundreds of personalized PDF copies that are all ready to be printed and shipped.Īnd since you’ll know the approximate time it takes for printing and delivery, you can schedule send-outs and surprise customers at the perfect time. That’s just wasted paper and opportunity. I don’t need a 20% off cat food sent to my door if I own a dog. Nope, we are talking about snail mail that is personalized, segmented, and targeted to the right people. When we talk about direct mail, we don’t mean designing one postcard, printing in x number of copies, and sending it to everyone. This is a critical point because consumers always prefer the path of least resistance, and direct mail offers exactly that.” Diana Lucaci “Digital requires more brainpower than direct mail. Because people are more motivated, they are more likely to take action. Direct mail is much more likely to drive future behavior.Direct mail is better at building your brand because it’s visually processed faster than digital media.Humans are sensory beings, so the brain is more likely to remember something that people can touch, see, hear – which means that this increases the motivation to make a decision. Direct mail is 20% more motivating than digital media.When people were asked to cite the brand of an advertisement they had just seen, their recall was 70% higher if they were exposed to a direct mail piece. Direct mail is 21% easier to understand and more memorable than digital media.We’re just going to leave the stats here from a study that took the neuroscientific approach and compared the effectiveness of direct mail vs. Direct mail cuts through the noiseĭirect mail is still a valuable marketing channel.īut, you’ll hear people say that direct mail is outdated and ineffective. 7 Reasons Why You Should Use Direct Mail 1. If you are skeptical about the potential of snail mail, let’s show you why you should add it to your marketing mix. So, is it really worth it to invest in direct mail as a marketing channel? Direct mail might be a traditional channel, but it can still do wonders for your business. The electronic kind, but also in the kind that the mailman delivers to your house. We here at Loopify believe in mail of all kinds. ![]()
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